ZETÉ & Co
Atelier de Montres

Design your watch. Made to be yours.

Case · Strap · Dial — assembled by hand, one by one

Selected configuration
Original Casio G‑SHOCKFree shippingPay after we confirm

AI-generated preview — each watch is assembled by hand, so the finished piece will differ slightly.

Case
Strap
Dial
Engraving — CasebackNone
ClaspButterfly clasp — standard
Made to order · Ready in about 3–4 weeksWhy?

Every custom piece starts with a brand-new, original Casio G-Shock bought for your order. We source the exact case, strap and dial you chose, assemble it by hand, and laser-engrave the back if you add an engraving. That's the wait — and it's what makes it yours.

Opens WhatsApp with your design, straight to us. We confirm availability, then send you a secure payment link.

Butterfly clasp · assembled by hand. AI-generated preview — the finished piece will differ slightly. We confirm availability, then send a secure payment link.

How it works

From your screento your wrist.

Every piece starts as a brand-new, original Casio G‑SHOCK GA-2100. You choose what it becomes: the case, the strap, the Casio dial, and the words laser-engraved on the back. We build it by hand, just for you.

  1. 01

    Design it

    Pick one of 5 cases, 10 straps and 10 original Casio dials. That's 500 combinations, and the price updates as you go.

  2. 02

    Personal laser engraving

    Up to 8 characters, laser-engraved in a lab on the caseback. A name, a date, a word only the two of you understand. In English or Hebrew.

    Optional · +₪200
  3. 03

    Send for approval

    One tap sends your design to us on WhatsApp. We confirm every part is available, then send you a secure payment link. Nothing is charged before that.

  4. 04

    Built by hand

    We assemble your watch by hand from a brand-new G‑SHOCK and ship it to you, or you pick it up from us in Tel Aviv.

    About 3–4 weeks

Original Casio G‑SHOCK movementFree shipping in Israel12-month warranty on the movementPickup option in Tel Aviv

Good to know

Is it a real G‑SHOCK?

Yes. Every watch is built on a brand-new, original Casio G‑SHOCK GA-2100, with the original Casio module and an original Casio dial. We change the case and the strap, and engrave the caseback if you chose to.

Why does it take 3–4 weeks?

Because your watch doesn't exist yet. We buy a new G‑SHOCK for your order, source the exact case, strap and dial you chose, assemble it by hand and laser-engrave the caseback in a lab. That's the wait, and it's what makes it yours.

How much does it cost?

From ₪2,129, depending on the case and dial you choose. Engraving adds ₪200. Shipping in Israel is free. The price updates live as you design.

Is the preview exactly what I'll get?

Very close. The images are a digital preview, so the finished piece can differ slightly in tone and finish. If you're unsure, ask us on WhatsApp and we'll send you a photo of a watch we built in similar colors.

Is my design exclusive?

Your watch is built only for you, but the color combination isn't reserved: we may use the same colors in a future drop. Looking for a true one-off? See The Vault, where every 1/1 is built once and never again.

What about warranty?

12 months on the G‑SHOCK movement and 6 months on the custom parts.